For the second year, we create the identity for Athens Video Dance Project #9. The idea was to compose a dancing lettering that could stand as the main visual for the communication of the festival.
Athens Video Dance Project is an international platform of multilayered activities, enhancing the creative expression of dance performances through a dialogue of different artistic tools. AVDP is a multi-day festival promoting the education/activation of the local and international video-dance community. Each year, it accommodates works from all over the world, offering space to ideas that go beyond the limits of the stage, crossed over to the cinema screen, a festival taking place in the Theater of Athens School of Fine Arts, in Athens, Greece.
We researched on diachronic references of minimal black & white and urban-styled typography adding some underground details to their front, making it uncommon and stylish. We created a custom grotesque style lettering that stands solid on the artworks, websites and printed materials of the brand. By illustrating the identity from the font with a 3D approach, we developed a dancing & powerful visual which directly conveys the idea of the festival – to promote video films of artists from street dancers to professional performers.