Holysand is a new Greek summer brand for flip flops! Our studio created the brand naming, logo design & branding, product design, type design, packaging & art direction for the launch of the entire product line.
Greece is all about summer. Our country is a composition of picturesque images with blue waters, clear skies, numerous islands, burning sun and tons of sand beaches. Visitors are coming from all over the world to feel & taste the Greek summer as it’s undeniably one of the BEST experiences you could get in this world! 😛
Every summer is originally Greek and needs to have its own trademark summer wear, the flip flops! Our mission was to create an iconic brand identity representing originally this most iconic asset of the Greek summer.
We designed a playful typographic logotype and we accompanied the branding with one bright, and another pastel colour palette. We drew our inspiration from the sun and the architectural iconic arches of Cycladic islands, creating a new and fresh summer wear brand.