Conceiving the idea for the identity of each year’s Athens Video Dance Project, is always a pleasure and a challenge for our studio. For the 6th continuous year we designed the identity of AVDP 13. Number 13 stands for the 13th edition of AVDP festival.
This year we decided to design the number 13 with lines, illustrating the frames – stills of a video recording. The rotated version of the illustrated 13 gives the optical representation of an old video camera. In combination with a black & white color palette we formed a solid and firm identity succeeding once again our mission to create a recognisable logotype for the festival.
ATHENS VIDEO DANCE PROJECT (AVDP) is an initiative founded in 2010, offers the ground for fruitful meetings and dialogue among artists from all over the world. It enhances not only the visibility of the art of videodance, but also the diversity of new media and technologies, the art of contemporary dance and multimedia dance performances, the performance and the cinema.
The AVDP 13 Festival – International Dance Film Festival is held in collaboration with the Theater of Athens School of Fine Arts. During the Festival, videodance works of various genres, dance films, documentaries, dance photo installations, dance performances and installations are presented. At the same time, the PROMENADE action and workshops of dance, videodance, performance and improvisation and composition are organized. The Festival offers space in every hybrid, interactive, technological and innovative project that have as main field of experimentation, the development of the artistic dialogue between dance and other art forms.
Since 2010, the Festival has been organized every year, having developed a steadily growing audience with love and interest in new media and dance.