Rebranding & promotional booklet for Triaena Tours & Congress. Established in 1959, the company provides integrated services regarding the organization of congresses, corporate meetings and vacation packages.
The new logo depicts a trident, Neptune’s favorite weapon, whose four prongs symbolize the company’s four areas of expertise. The visual identity is clean-cut and geometrical, utilizing different shades of blue that reference Greece’s most valuable asset: the sea.
Using primal shapes and a less-is-more attitude, we created four illustrations, one for each category: business center, luxury & VIP, congresses and tourist services.