Logo, branding, poster & booklet design for the 1st Arch Points festival, a three-day event taking place in Athens, Greece, where a network of architecture studios open their doors to the public and showcase their work.
The logo was based on the Arch Points initials. The letter outlines (AP) form a floor plan where various points intersect, signaling the network of architecture studios in the center of the city.
In the same vein, we created an illustration using classic Athenian landmarks, connecting the dots to create the illusion of a mapped route around town. The striking red & yellow color combination was intended to enhance the artwork’s stopping power and make the signage easily recognizable during the festival’s architecture tours.
The project included two posters, a 3D animated teaser, a foldable booklet with a custom map, a website, T-shirts, tote bags, balloons, stickers and outdoor signage.