Branding design for Ariston Psychometrics, a company that provides psychometric series of tests, training, support and consultancy, based on advanced psychometric methodologies and mathematical models.
The Ariston Psychometric tests is a series of integrated expert system based on extensive research work on advanced psychometric models and statistics.
Ariston tests are being characterised from the basic colours, simple lines and geometric shapes that eloquently being expressed in the minimal Branding profile we have created.
For the logo and the branding identity we designed a modular system based on a strict grid, using simple shapes and forms to build a playful and interchangeable identity.
