New logo, branding, new website and letterhead design for 4K Architects, an architecture studio based in Athens, Greece.
Founded in 2013, the studio has been involved in numerous successful projects, including urban design, commercial and retail design, residential buildings, apartment renovations and furniture design.
The studio’s visual identity consists of simple lines and geometric shapes that eloquently express the minimal, high-end sensibility of the studio, showcased in every project.
We designed a square grid, where diagonal and vertical lines form the number 4 and the letter K, simulating a floor plan.
We used recycled, premium quality paper for the business cards and letterheads reminiscent of the look and feel of construction materials, while juxtaposing the old with the new. We also created a custom rubber stamp, offering a smart and cost-effective method of inserting the company logo in a variety of printed media.
Allowing the white background to shine through, we wanted to communicate a sense of freshness with a simple, clean and pristine visual identity.