Brand name, logo, visual identity and packaging design for Salty Tribe, a new brand specializing in premium camping & outdoor gear. The “Aeolians” is the first product in the Salty Tribe family, an innovative beach shelter made of flexible fabric.
Asked to come up with a brand name and a matching visual identity, we chose Salty Tribe to describe the beach-bound community that always makes camping look easy, thanks to their durable, instant set-up equipment.
Inspired by the brand’s initials, we designed a logo consisting of semi-circles and quadrants in order to highlight the ease and simplicity of the products. We adapted the Salty Tribe visual identity to the company’s first product, the “Aeolians”, complete with illustrated instructions, various logo applications on the packaging and a set of promotional flyers.