A new visual identity, a poster, a booklet, flyers and merchandise are just some of the elements we designed for SAF 2016. The Santorini Arts Factory, otherwise known as SAF, is a three-month-long summer festival, taking place in Vlychada, Santorini.
The inspiration behind the Santorini Arts Factory 2016 visual identity was the pattern formed by the rocks on the beach of Vlychada, where the festival takes place. This pattern runs through SAF’s entire communication campaign, fresh and playful, just like the Greek summer.
The color combination references the sea (blue) and the sunset (red), although some would claim the red is reminiscent of the tomato, as SAF used to be a tomato factory.